I apologize in advance for another post on recycling but here goes. The other day I was preparing to do my taxes and made my way to Staples to get the latest edition of TurboTax. When I was there I noticed 2 boxes. Both looked exactly the same except one thing...size. One was the standard software box size and the other was just a little bit larger than a CD/DVD. Intuit took the box and reduced it to the size it needed to be. The large box contains a CD and a rebate card and a tray of plastic to hold those two items from slipping around. The small box has the CD and a card in it. The packaging design was identical. No marketing messaging was lost. Apple has also done the same thing with the iLife '06 and iWork '06 packages. I think this is a great idea. Software manufactures have not created bound paper manuals or user guides in years. This reduced their costs, but they continued to produce the same size packaging. A reduction in packaging will be good for their bottom lines but it will also be good for the environment as well.
I look forward to seeing other software vendors do the same.