White Noise

Meatballs Anyone?

I just finished reading Meatball Sundae by Seth Godin. It is another one of his great books that explains how the new marketing techniques may not work for you and your business.  If implemented incorrectly you end up with a Meatball Sundae. He gives you great examples of companies that have used the new media to their advantage. 

Summary: Use the right tool for the right job

Another Test with Etco

"Cradle to Cradle: Remaking the Way We Make Things" (William McDonough, Michael Braungart)

Small is the new Big

Management guru Tom Peters has just re-worked his Re-Imagine book into 4 smaller "essential" books by topic.  I just picked up Design and I can not wait to read it.  The content is the same as Re-Imagine but it is broken into smaller pocket size books.

Hello my name is...

Austin and I have a magazine addiction. I just finished going through all my magazines and realized I have a problem.  The first group are magazines that a get a subscription to. The second are the ones that I buy almost every month but have not gone that extra distance to save myself some money and commit to a subscription.
Do your reading habits say anything about your personality ? Do I read so many because I have short attention span?

Group One

Fast Company
Inc.
Business 2.0
FSB
Fine Home Building
Fine Woodworking
Dwell

Group Two

I.D.
Wired
Metropolis
Dynamic Graphics
Communication Arts
Print
Popular Photography
National Geographics

Podcast mention

Last week I downloaded the newest podcast from Church of the Customer. Ben and & Jackie were doing a follow-up piece on Citizen Marketing and they reviewed the new Southwest application called Ding! Last week after the podcast I emailed Jackie to see if they offered any Customer Evangelism "brag tag" items, like t-shirts or hats.  Several people I have recommended the book to or purchased it for have asked me the same question . They were looking for t-shirts like the ones Tom Peters sells.  So while I am listening I hear Jackie mention my name and email on the show.  It was very odd and cool at the same time. I went back to the notes that outline the podcast and they were kind enough to link back to my site.  So I have now had my 15 minutes of fame!

Liars

In case you have not heard Seth Godin has another new book that will be released in less that two months.  In preparation for the release of this book he has created a new blog to discuss it. 

Check out the new site and the excerpt of the book !  I am really looking forward to this release.

Worthwhile reading

The majority of bloggers I have been reading lately happen to be based on the west coast or overseas. So it was a happy accident when I found Halley's Comment. She is a Boston based writer/blogger. I started reading the site and enjoyed Halley's writing profession and casual writing style.

One of the other sources that Halley contributes to is a magazine called Worthwhile. When I saw the tag line that went with the magazine I had to get a copy. The tag is "Work with Purpose, Passion and Profit." I immediately went down to my local Barnes & Nobles and picked a copy up. This is a terrific magazine.

All of the articles revolve around how people were able to find that passion to inspire them in their jobs or in some cases to create create new jobs. If you are looking for a way to refocus your energy or to motivate you
read this magazine. This is the premier issue. If the second issue is as good, I will be a long time subscriber.

Now Paying: I Just Wanna Live from the album "The Chronicles of Life and Death (Death Version)" by Good Charlotte