Earlier this year I was reading on SvN about some commemorative stamps coming out honoring Charles and Ray Eames. I have never been a stamp collector but when I saw the sample posted I knew I was interested in getting some. I have been a huge fan of the the couple since I can remember. They are such an influential pair in modern design I am surprised that it took more than 10 years to come out. If you are a collector get some. If you love good design get some.
I look out my kitchen window tonight to see a cute little chipmunk he was eating bird seed that had fallen from the feeder. Next thing I know I look up and he was on the feeder ! I missed it but he climed up the pole and slid down the curve to the tray. Had I known I would have gotten some chipmunk food.
Today I was at the local drugstore picking up a prescription. As I was walked down the aisle I saw a package on the shelf begin to glow - like a beacon or a lighthouse light. It was a product called NXT, or Next. From a marketing point of view, I admit it, it did catch my attention I will give you that. But when I looked at what the product actually was it was a line of mens shaving products/gels. I grabbed it and looked it over and was shocked to find out that it has several batteries in it. The bottom of the bottle said that the top was recyclable but the bottom had to be removed (the portion with the batteries in it). How likely do you think that is going to happen? The New York Times did an article on it located here.
Mr. Leventhal presumably a company owner says in the article that
“It’s impossible for a new brand to spend like a Unilever or a Procter & Gamble,” on promotions"
I completely agree, how about instead of competing at the advertising level you just make a better product.
Based on the packaging I can say I will never buy anything from this line.