One of my favorite ad campaigns of all time is the Think Different campaign Apple ran. The use of the unique historical figures and the message about not following the masses was perfect to show the uniqueness of working with an Apple computer.
In the past two weeks I have found two references to people/services to allow you to modify your mac to be more personal and more unique. Modding macs has been around for a long time but these examples take it to a new level.
Etchamac is a company that will laser your design or pattern on to your power book or ipod for a price.
This takes personalization to a new level in my mind. I have often thought about why PC makers do not inspire this type of external love for their products. Stickers on your PC are one thing but this takes it to a new level, and the detail that can be achieved here is amazing.
TUAW.com pointed out an article on MAKEs website where Phillip Torrone put the Tarsier from the O'Reilly book on vi on his powerbook. The image is incredible. So along with Thinking Different now Mac enthusiast cab be different as well !